News and Press Releases

Cutting Edge Fitness Company Explodes onto Home Gym Market with Ultimate Fitness Machine

Fitcore Technologies, Inc. has turned many heads in the Fitness Industry with their newly released Titan T1 Fitness System, a bold new concept in personal fitness. Unleashed to the home gym market after two years of intense research and development, this unique system provides over 100 Commercial Quality exercises. Features include assisted pull-ups, a sophisticated adjustable counterbalance system, and Smith-Hybrid Technology just to name a few currently not found on any home gym product in the world.

Fitcore Technologies, Inc. recognized an unmet need in the premium fitness equipment market and decided to fill that need by creating innovative, high tech products of their own design. Established in 2004, Fitcore sits at the foot of the Wasatch Mountains in Salt Lake City, home to the 2002 Winter Olympics. Drawing upon a wealth of local knowledge from world class athletes and training technology, Fitcore has applied much of this exercise science to design top end equipment that achieves quick results. Their products are designed to engage customers to keep going long after other equipment typically ends up in a closet or has broken down. It’s fair to say that Fitcore delivers on their mission of providing more innovative, flexible, and higher quality home fitness equipment than anybody else on the market.

Demanding customers who are tired of cheap, low-quality alternatives have been very receptive to Titan, the current flagship of the Fitcore lineup. J.P., owner of one of the biggest online fitness retail stores on the internet says, “The guys at Fitcore have produced a remarkable machine. It’s a compelling answer to many of my customers who are looking for something that is really special and can grow with them for many years. This is a hot ticket item right now”. Murray Hughes, lead analyst for “Home Gym Review”, the top gym review site on the internet, shares similar sentiments. “Home gyms come in many sizes and there are hundreds, maybe thousands on the market. But in all my years of using and reviewing home gyms and home gym equipment, I have never seen or a gym that impressed me as much as the Titan T1. Titan home gyms are intelligently engineered, commercial-grade quality machines, destined to become the bench-mark for excellence in home gym equipment", said Hughes.

Brian C. Butler, Fitcore President, tapped into over 20 years of competitive athletics and a passionate pursuit of performance driven fitness to tackle the challenge of building the highest quality and most comprehensive fitness equipment on the market. Brian also brings a wealth of business knowledge to Fitcore having successfully run two previous companies. “The key to building a better mousetrap in the premium market is to not let the marketing department drive the design or function of your products as many companies do”, Butler said. “You need to ask, how can we build the strongest, safest machine that gives the customer the quality and flexibility they enjoy at the commercial gym less the time, inconvenience and money of driving there….basically, how can we give them the best money will buy period, and that’s exactly what we have done at Fitcore.”

Fitcore Technologies, Inc. analyzed every machine on the market, surveying hundreds of home gym users before forming a partnership with the Szultka Corporation of Europe to build upon and co-develop the ultimate strength machine. Doctor Stanislaw Szultka invested much of his own time and advanced engineering to give the now Titan a running start. Butler likes to point to the fact that “The machine we have now, has never been done and there is nothing comparable on the market anywhere in the world”. Already, many early adopters of this new machine seem to agree as sales have been brisk right from the start.

Fitcore takes the same approach to their other products as they have done with the Titan. Every product that Fitcore develops starts with a careful analysis of what works (and what doesn’t) by putting all available products under a microscope. Hundreds and sometimes thousands of people are surveyed to understand what they would like to see or how good features can become great. To ensure “Best in Class” products, Fitcore emphasizes design and results-driven function over marketing. “You won’t find a Tony Little or Body by Jake here at Fitcore” Butler noted. We try to steer clear of the hype and just focus on build quality and results.

This focus on quality is the reason why Fitcore is poised to becoming the number one provider of innovative, premium quality home fitness equipment in North America. Due to the commercial strength of its products, Fitcore has also become very popular with Police Departments, Fire Departments, and Military Installations throughout the U.S. and Canada. Fitcore is so confident in its offerings they encourage all potential customers to thoroughly research the competition first before coming to see their own products. “Most of our customers are very well educated and informed”, Said Butler. We like the guy who’s carrying around 20 brochures from the competition. We know that these people who do their homework are probably going to buy from us.”

Butler sees this as just the beginning. “We are conducting further research that will lead to the development of additional innovative premium fitness products. Look for some brilliant new cardio equipment in the coming months. We have our engineers working hard to create something that does for Cardio what the Titan does for Strength.” Butler added, “I am confident that we are on the threshold of great achievement as we continually embrace the challenge of building the highest quality, most comprehensive premium fitness equipment on the market.”